| Citation: | Demuth, J., J.K. Lazo, and R.E. Morss, 2012: Assessing and improving the NWS point-and-click webpage forecast information. NCAR Technical Note NCAR/TN-493+STR. |
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| UCAR/NCAR/UCP Authors: | - Demuth, J. , Research Applications Laboratory (RAL), Weather Systems and Assessment Program (WSAP)
- Lazo, J.K. , Research Applications Laboratory (RAL), Weather Systems and Assessment Program (WSAP)
- Morss, R.E. , NCAR Earth System Laboratory (NESL), Mesoscale and Microscale Meteorology Division (MMM)
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| UCAR Affiliations: | Mesoscale and Microscale Meteorology Division (MMM), NCAR Earth System Laboratory (NESL), NCAR Library (NCARLIB), Research Applications Laboratory (RAL), Weather Systems and Assessment Program (WSAP) |
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| Full Text: | Download tech-note-000-000-000-859.pdf size: 15394 KB
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| Abstract: | The National Weather Service (NWS) is the governmental agency responsible for providing freely available weather forecasts, warnings, watches, and advisories for the protection of life and property. The point-and-click (PnC) forecast webpage is a primary channel through which NWS directly disseminates everyday and hazardous weather forecast information in graphical and textual formats, with a unique forecast for every 2.5 x 2.5 km grid over land in the United States. Because the PnC webpage provides important - and, at times, potentially life-saving - weather information to its millions of users, it is important that the webpage effectively communicates forecast information. This report details a multi-method research project funded by the NWS that (a) assessed the information provided on the PnC webpage from its users' perspectives and (b) designed and evaluated ways to improve how hazardous weather forecast information is communicated on the PnC webpage. Our research revealed a wealth of empirical data about PnC webpage users' uses of, perceptions of, and preferences for the information as well as ways to improve the webpage information to better serve its users. From the results, we identified 13 overarching, key findings as well as important areas for future research. |
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| Keywords: | Hazardous weather, Operational forecasts, Risk communication, Social science |
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| Classification: | Non-refereed |
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| Resource Type: | Report |
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| Date Published | 2012-11-01 |
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| Call Number: | 03694 |
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| Report Number: | NCAR/TN-493+STR |
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| Copyright Notice: | Copyright 2012 Author. All rights reserved. The user is granted the right to use this resource for non-commerical, non-profit research, or educational purposes only, as are more fully described in the UCAR Terms of Use. |
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| Citable URL: | http://nldr.library.ucar.edu/repository/collections/TECH-NOTE-000-000-000-859 |
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